Numbers, numbers, numbers – as often in life, they play a central role on the road to success within podcasting.

Even if you’re not really interested in numbers: When it comes to monetizing your podcast, the performance of your show should become your focus. How many listeners do you reach with your podcast? Which episodes performed particularly well? Which interviewees generated the most interest? Even as a podcast beginner, it’s exciting to see how your own podcast is growing and thriving.

This analysis can either be complicated and time-consuming or super easy – with the right partner at your side. Many podcast hosting companies offer analytics as part of their service. One example is the Julep hosting platform. They provide all the important analysis data, freshly prepared in an easy-to-use dashboard. You have the possibility to overview and understand the performance of your podcast from the first second on.

The key KPIs at a glance

With every advertising campaign, at some point the campaign expires, and reporting has to be done.

Using our predefined filters or your own configured filters, you can view the performance for any period: No matter if it’s about the last week, the last month or the last two years.

Where are my listeners from

Wouldn’t it be exciting to see which city or regions your listeners come from? Most analytic platforms would show you which country, which region and from which city your podcast listeners come from. And therefore, you know that you have fans in Togo, Colombia, or South Africa. That means your podcast is heard all over the world. Nice, isn’t it?

These KPIs are most important for podcasters who want to reach a regional audience of listeners, for example a regional daily newspaper. With podcast analytics, you can always see if they are reaching their appropriate audience.

Some platforms show a more in-depth analytics approach, like Beamly’s unified analytics – they display website + podcast analytics in a single dashboard, then also segment premium and free/public content.

Which platform is most important?

Most podcasts in German-speaking countries are accessed via the major streaming platforms such as Spotify, Apple Podcasts and Amazon Music. So that you don’t lose track of which of these platforms you perform best on, we break down your podcast downloads and streams transparently by platform. You want to know more? No problem: We also show how many Spotify requests came from iOS devices, Android devices, and so on.

A screenshot isn’t enough

Of course, we not only make all analysis data available to you in your hosting dashboard, but also offer you the option to download and process it. All KPIs can be conveniently exported as Excel files. This way you can save your data in this practical form and build your own statistics based on the data.
For our enterprise customers, we also offer the possibility of fully automated retrieval of the analysis data using an API so they can process the data further in their own systems.

Valid figures are a matter of course for us

The IAB standard technically defines how and when impressions are measured. This gives you transparent and accurate metrics that you and the advertisers can trust. We believe that a standardized measurement process is important and necessary in the podcast industry and are therefore taking the first step in this direction on the German market with the IAB certification.